Video Questionnaire
What is the Purpose of the video?
Create a well-thought-out vision for your video that's written down and successfully answers the question "What exactly are we trying to achieve by producing this video?"
WHO IS YOUR TARGET AUDIENCE?
Know who you want to be watching your video and make that your starting point. Answering the "who" first will help you line up all the other pieces of your video project
WHAT ARE YOUR 3 KEY MESSAGES?
Many companies try to say everything in one video and end up failing to say anything valuable at all. Figure out the most important aspects of your message – the ones that must be communicated to successfully pass on the information to your target audience.
WHAT'S YOUR IDEAL TIMELINE?
By simplifying the scope of the project, you can get a faster turnaround time. Conversely, if you have a really complex and in-depth vision in mind, it might take some time to make that vision come to life.
WHAT EMOTION ARE YOU TRYING TO EVOKE?
Decide what you want that audience to feel after they're done watching. The reason people engage with content is because it makes them feel something, which is the job of the person creating the video and its messaging.
WHAT SPECIFIC VISUALS SHOULD BE CAPTURED?
it’s important to consider any key events, scenarios, or people that would need to be scheduled during the video shoot.
WHO WILL BE RESPONSIBLE FOR VOICE OVER MATERIAL?
Will someone from the company be writing the dialogue, and or questions? If not, is the videographer going to do this for the company? This may add to the overall cost of video production.
WHERE WILL THE VIDEO BE SHOT?
Many shoots are on location, whether it's at your company headquarters or industrial factories and beautiful outdoor scenes. If there are multiple shooting locations please list them here. If you're not sure I can location scout.
Do you know of any work that’s similar to what you want?
provide link or website
Is there any element, image, mascot, graphic, etc. that you want included?
